Brands with a point of view and the looks to match.
Northfold is a branding studio in Copenhagen. We create names, logos, packaging and brand guidelines for food, beauty and lifestyle companies that want to be noticed and remembered.
Customers decide in seconds. We make sure that when they see your pack on the shelf or your logo on a screen, they know what you stand for and why you're worth it.
Founded in 2011, we're a team of eleven strategists, designers and writers. We take on around twelve brand projects a year, so every client gets our full attention.
Services
What we make for you.
Brand strategy
Research into your customers and competitors, then a clear positioning, promise and personality your whole team can use.
Workshops, positioning statement, brand story
Naming
Names that are easy to say, easy to remember and available as a domain and trademark in your key markets.
Name shortlist, trademark checks, domain search
Visual identity
Logo, colours, typefaces, photography style and all the small details that make a brand feel consistent.
Logo suite, colour system, type, icons
Packaging
Packs designed to stand out on shelf and online, prepared properly for printers and factories.
Structure, labels, print-ready files
Brand guidelines
A simple guide your team, printers and agencies can follow, so the brand looks right everywhere.
Digital guidelines, templates, asset library
What you receive
A complete brand kit, ready to use.
This is part of the kit we made for Tove & Oak, an organic skincare brand. Every client gets the same level of detail.
Primary logo
Tove & Oak
Organic skincare, Copenhagen
Typefaces
Aa
Headlines in a high-contrast serif. Body text in a friendly, open sans serif that reads well at small sizes on labels.
Moss #3E4A22
Clay #B5643C
Oat #E9E4D8
Milk #F7F5F0
Selected work
Brands we've built.
Tone Audio
A full rebrand for a Danish headphone maker moving from online-only into 400 retail stores. Bold colour, simple packaging and a logo that works at the size of a button.
Retail sales, year one
+58%
Brand recall in testing
2.3×
Nord Watches
Naming, identity and packaging for a new watch brand. The quiet, confident look helped them launch at twice the price of their first prototype.
Kickstarter goal reached
412%
Average order value
€289
Our method
From first meeting to launch in 12 weeks.
Weeks 1 to 3
Listen
Interviews with your team and customers, plus a close look at your competitors.
Weeks 4 to 5
Define
We agree on your positioning and personality before any design starts.
Weeks 6 to 10
Design
Two creative routes, then one refined identity tested on real packs and screens.
Weeks 11 to 12
Hand over
Guidelines, templates and every file your team and suppliers will need.
Clients
Trusted by independent brands.
Tove & OakTone AudioNORDMarenFjord KitchenSALTHvidKaffe LabLUNEBirch & Co
"Northfold understood our brand better than we did. The new packaging paid for the whole project in four months."
A logo and visual identity with us starts at €9,500. A full brand with strategy, packaging and guidelines is usually €22,000. Larger rebrands start at €35,000.
How long does a branding project take?
Six weeks for an identity package and around twelve weeks for a full brand with packaging.
What's the difference between a logo and a brand?
A logo is one part of a brand. A brand also includes your name, colours, typefaces, tone of voice, photography style and packaging, all working together.
Do we own the final designs?
Yes. When the final invoice is paid, you own full rights to the logo and all designs we create for you.
Contact
Let's build your brand.
We take on a few new projects each season. Tell us about yours and we'll reply within two working days.
