I design apps people enjoy using.
Product designer with 9 years of experience in banking, health and travel apps. I turn messy problems into simple screens, and I measure whether they work.
Selected case studies
Each project shows the problem, what I did and the result it had on the business.
Norrland Travel app redesign
Booking took 11 steps. I cut it to 4 after testing with 40 real travellers.
+38% mobile bookings in 3 months
Marlowe Bank design system
120 components used by 9 product teams.
Design to build time cut by half
Halcyon patient portal
A calmer way for patients to book, message and pay.
Support calls down 27%
Parcelio brand and website
A friendly new look for a delivery startup, from logo to launch.
2.1× sign-ups from the new siteHow I work
A clear process, so you always know what happens next.
Understand
Interviews with users and your team, plus a look at your data.
Sketch
Quick sketches and flows to agree on the right direction early.
Design and test
High-fidelity screens tested with real users every week.
Hand over
Clean Figma files, specs and support while developers build.
Tools I use
"Lena doesn't just make things look good. She asks the right questions and proves her designs work with numbers."
Erik Lund, Head of Product, Norrland TravelGot a project in mind?
Tell me a little about it. I reply within two working days.
hello@lenapark.design