Churn Analysis

Track why subscribers leave and what to do about it

Monthly Churn RateImproving

2.3%

-0.4% vs last month

Churned MRRImproving

$1,130

7 cancellations this month

At-Risk Accounts

Low engagement score

Win-Back Rate

18.4%

Of reachable churned

Churn Rate Trend

Churn Reasons

Too expensive34%

Missing features28%

Switched product21%

Company shutdown11%

Other6%

Win-Back Candidates

Churned in last 90 days - reachable

Customer	Plan	MRR Lost	Churned	Reason	Action
LV Loom Video	Starter	$29	Feb 14	Too expensive
SC Shortcut.com	Growth	$79	Jan 30	Missing features