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Alex Morgan
alex@novabuild.io
Cohort Retention
See how long subscribers stick around after signing up
Avg M1 Retention
79.8%
Avg M3 Retention
52.7%
Best Cohort
Feb 2026
Retention Trend
Improving
+3.2% avg M1
Your M1 retention of 79.8% beats the industry benchmark of 65% for B2B SaaS. Keep focusing on onboarding quality.
Retention Heatmap
Percentage of original cohort still active
Legend:
100%
>70%
50-70%
<50%
| Cohort Size | Month 0 | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 142 | 100% | 79% | 64% | 51% | 42% | - |
| Nov 2025 | 168 | 100% | 81% | 67% | 54% | - | - |
| Dec 2025 | 131 | 100% | 76% | 61% | - | - | - |
| Jan 2026 | 189 | 100% | 82% | - | - | - | - |
| Feb 2026 | 201 | 100% | - | - | - | - | - |
| Mar 2026 | 214 | 100% | - | - | - | - | - |