Cohort Retention

See how long subscribers stick around after signing up

Avg M1 Retention
79.8%
Across all cohorts
Avg M3 Retention
52.7%
Industry avg: 38%
Best Cohort
Feb 2026
82% M1 retention
Retention Trend
Improving
+3.2% avg M1
Your M1 retention of 79.8% beats the industry benchmark of 65% for B2B SaaS. Keep focusing on onboarding quality.
Retention Heatmap
Percentage of original cohort still active
Legend: 100% >70% 50-70% <50%
Cohort SizeMonth 0Month 1Month 2Month 3Month 4Month 5
Oct 2025142100%79%64%51%42%-
Nov 2025168100%81%67%54%--
Dec 2025131100%76%61%---
Jan 2026189100%82%----
Feb 2026201100%-----
Mar 2026214100%-----