Customer cohorts
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Repeat purchase by acquisition monthshare of each month's new customers who ordered again
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Reading this report
Each row is the group of customers who first ordered in that month. Moving right shows how many of them ordered again. Month 0 is always 100% because it is the month they arrived.
Repeat rate at month one has climbed from 38% in April to 49% in August. The post-purchase email flow launched in June.
Value
- First order value
- $41.20
- Second order value
- $58.90
- Third order value
- $67.40
- Repeat within 60 days
- 44%
- Lifetime value, 12 months
- $186.40