How each number is calculatedthese appear as tooltips throughout the dashboard
RevenueGross sales minus discounts and returns, before shipping and tax.
OrdersPaid orders placed in the period. Cancelled orders are excluded.
Average order valueRevenue divided by the number of orders in the same period.
Refund rateRefunded value as a share of revenue. Lower is better.
Repeat rateShare of customers in the period who have ordered before.
Days of coverUnits on hand divided by the average units sold per day.
Danger zone
Closing the store hides the storefront immediately. Orders, customers and reports are kept and you can reopen at any time. Deleting the store cannot be undone.
Export
Rows follow the date range and channel currently applied.
Delete northbay.store
This removes every order, product and customer record. Exports you have already downloaded are not affected.