Cohorts
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Weekly retention
visitors returning in each week after their first session
Retentionhigher
Retention curve
Reading this report
Each row is a group of visitors who arrived in the same week. Moving right shows how many of them came back. Week 0 is always 100 percent because it is the week they arrived.
Retention improved every week since 11 August. The 15 September cohort is the largest so far at 26,180 visitors.
Cells stay empty until a cohort is old enough to have data for that week.