Workspace

Workspace name

Property domain

Time zoneUTC+00:00UTC-05:00UTC+01:00UTC+08:00

CurrencyUSDEURGBP

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Data handling

Filter known botsRemoves 3.8% of raw trafficExclude internal trafficOffice IP ranges and the team's devicesRespect Do Not TrackDrops the session before it is storedSample above 10M eventsNot currently reached

Metric definitionsthese appear as tooltips throughout the product

VisitorA unique browser seen in the period, identified by a rotating daily hash.

SessionA visit ending after 30 minutes of inactivity or at midnight.

BounceOne page view and under 10 seconds of engaged time. Lower is better.

ConversionA completed goal, deduplicated per visitor per goal within 24 hours.

AI referralA session whose referrer or user agent matches a known AI assistant.

Integrations

Danger zone

Deleting a property removes 25 months of collected data. It cannot be recovered and exports made before deletion are not affected.

Delete property