Landing and exit
Search reports⌘K
1,247 online
Landing pagesfirst page of the session
Exit pageslower is better
Where to look first
Two blog posts carry 62 to 64% exit rates on 85,000 combined sessions. They rank, they are read, and then the session ends.
An exit is not automatically bad. On /signup it means the flow completed. On an article it means nothing followed the read.